My Story
It started with a kitchen experiment.
In 2021, Aquafaba Test Kitchen began as a creative outlet inspired by my interest in egg alternatives and the possibilities of aquafaba.
Jennifer Greenhill
Creator, Aquafaba Test Kitchen
From the kitchen to the internet.
I spent years experimenting with ingredients, testing recipes, documenting failures, and sharing discoveries with a community of curious food lovers.
Along the way, I've began creating GIFs and stickers to help people express their interest in food and alternative ingredients. What started as a small creative experiment grew into something I never initially imagined.
That GIPHY Creator channel has since surpassed one billion cumulative views; a milestone that still surprises me, and one I think is worth understanding in context.
1B+
cumulative views
Reached across GIPHY's distribution ecosystem since 2021. Cumulative views reflect total content loads; not unique people reached. The milestone matters as evidence of sustained distribution, not as a promise of future results.
I'm a mother and full-time professional who builds this alongside the rest of life. Aquafaba Test Kitchen has never been a side project waiting to become something else; it's always been a genuine creative practice, built in the margins of a full life.
Creativity
I'm drawn to the intersection of food, visual culture, and digital expression; the idea that something made in a kitchen can become part of how people communicate online.
Representation
Representation in digital culture matters. The content I create reflects an interest in seeing more diverse voices, perspectives, and experiences in the spaces where people communicate every day.
Positive influence
I care about what the work does in the world. A billion views is only meaningful if the content behind it is worth sharing; content that adds something, rather than just occupying space.
Interested in working together?
If you're a brand or organization looking for a creative collaborator who understands digital expression, I'd love to hear from you.
Discuss a Collaboration