influence and Impact
GIFs and stickers are the primary language of digital conversation.
Before someone finds the words, they find the image. Visual shorthand has become one of the primary languages of digital conversation and the creators behind that content shape culture in ways that text alone never could.
A new kind of visual language
When someone sends a GIF, they're not just sharing a moving image. They're communicating something that words alone can't quite capture: a feeling, a reaction, a shared cultural moment.
GIFs and stickers have become the punctuation of digital conversation. They appear in texts, DMs, comments, and reactions across every major platform. They're embedded in the fabric of how people talk to each other online.
Aquafaba Test Kitchen + Digital creates content that lives in that space; content that people choose to use when they want to express something real.
How discovery actually works
GIPHY functions as a search engine for visual expression. People don't follow creators: they search for feelings, reactions, and moments. That changes everything about how reach works.
Search-driven reach
Content is discovered through keyword searches, not follower counts. A well-tagged GIF can surface for anyone searching for that emotion or moment: today, next year, or five years from now.
Passive persistent distribution
Once content is uploaded and indexed, it continues to circulate without ongoing promotion. Each view represents an organic moment of discovery, someone actively chose that content to express something.
Embedded-in-conversation reach
GIFs and stickers appear inside conversations in iMessage, WhatsApp, Instagram DMs, Threads, X (Twitter) replies. The content becomes part of the exchange itself, not an ad alongside it.
1B+
Cumulative views
Total times content from this channel has been loaded across GIPHY's platform and partner integrations since 2021.
816+
GIFs & stickers
Original pieces of content created and distributed through the Aquafaba Test Kitchen GIPHY Creator channel.
2021
Active since
Three-plus years of consistent content creation, distribution, and discoverability strategy.
Represents historical channel performance, not a guarantee of future results.
Content that earns its place in culture
The most effective GIFs and stickers aren't advertisements. They're expressions. They earn their place in digital conversation by being genuinely useful; by capturing something people actually want to say.
Food is one of the most universal subjects in digital conversation. It's celebratory, comforting, humorous, and deeply personal. Content that taps into that resonance has a natural home in the way people communicate.
Put your brand inside the conversation.
If you are interested in content that reaches people in the moments they are actually communicating (not just scrolling) let us talk about what that could look like for your brand.
Explore a Collaboration